Sponsored product card
Your product as a native card among the results, labelled Sponsored. Shoppers tap through to your product page.
$0.35 per click in Tier 1
For stores and brands
Advertise on FASHION DEALS
Put your products in front of shoppers who are comparing 86,335 products across 2,309 stores and are about to choose where to buy. Pay per click or per view, pick the countries you sell to, and follow every result in a private live report.
Founding advertiser offer: 30% off your first booking (up to 3 months) when you book by 31 January 2027, and today's rates stay fixed for you for 6 months.
Why stores advertise here
Shoppers who are deciding
People open a FASHION DEALS page to compare what stores charge for a piece they already want. Your ad reaches them while they choose.
Pay for what is delivered
Clicks are de-duplicated and bot-filtered; impressions count only when the ad is really seen. Spend stops at your cap.
The countries you ship to
Target one country or many. Each click is priced at the tier of the shopper's country, so smaller markets cost less.
Where your ads appear
Real pages from the site, with an example ad in place. Every ad carries a Sponsored label and opens your page in a new tab.
Category banner
A wide banner with your image, headline and button, shown only to shoppers browsing that category.
$8 per 1,000 viewable impressions in Tier 1
Home page feature
Your banner or product card on our busiest page.
$10 per 1,000 viewable impressions in Tier 1
Magazine sponsored card
A card in the magazine's story feed, next to our editors' picks.
$6 per 1,000 viewable impressions in Tier 1
Premium featured store
The largest card at the top of the store directory, with your logo, tagline and button.
$99 per month
Content and sponsorships
- Catwalk runway feature$390 per look per week
- Catwalk collection promote$1,450 per month
- Magazine feature$250 per article
- Newsletter slot$50 per issue
- Style of the Week sponsor$150 per week
- Try-on spotlight$150 per month
- Department takeover$290 per week
- Featured store listing$49 per month
Packages
Monthly and prepaid. Cancel at the end of any month. You only use click and display credit when a real shopper sees or clicks your ad. Credit you have not used carries over to the next month, and we refund it when your booking ends if you ask.
Plan your budget
Choose a package or your own budget, and the countries you sell to. The price and the expected clicks update as you go.
Turn on JavaScript to use the planner, or see the rate card below.
Rate card
| Placement | Pricing | Tier 1 | Tier 2 | Tier 3 |
|---|---|---|---|---|
| Sponsored product card | Per click | $0.35 | $0.24 | $0.10 |
| Category banner | Per 1,000 viewable impressions | $8.00 | $5.60 | $2.40 |
| Home page feature | Per 1,000 viewable impressions | $10.00 | $7.00 | $3.00 |
| Magazine sponsored card | Per 1,000 viewable impressions | $6.00 | $4.20 | $1.80 |
| Featured store listing | Stores and Brands pages, featured row | $49 per month |
|---|---|---|
| Premium featured store | Stores and Brands pages, top row | $99 per month |
| Magazine feature | FASHION DEALS magazine, permanent | $250 per article |
| Newsletter slot | The Edit, our price-drop newsletter | $50 per issue |
| Style of the Week sponsor | Magazine, home page mention and that week's newsletter | $150 per week |
| Try-on spotlight | The AI try-on wardrobe | $150 per month |
| Catwalk runway feature | The Catwalk: shoppable runway walk videos on the Catwalk page and the home page runway | $390 per look per week |
| Catwalk collection promote | The Catwalk, its opening walk and the matching catalogue category | $1,450 per month |
| Department takeover | Every sponsored slot in one department (for example women's shoes) | $290 per week |
| Tier 1 | 100% of the Tier 1 rate | United States, United Kingdom, Canada, Australia, New Zealand, Ireland, Germany, Austria, Switzerland, Benelux and the Nordics |
|---|---|---|
| Tier 2 | 70% of the Tier 1 rate | France, Italy, Spain and the rest of the EU, the Gulf (UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman), Japan, South Korea, Singapore, Hong Kong, Taiwan, Israel |
| Tier 3 | 30% of the Tier 1 rate | All other countries, including Latin America, South and Southeast Asia, Africa, Turkey and Eastern Europe outside the EU |
All rates in US dollars, excluding any taxes. 10% off 3 months paid upfront, 20% off 6 months; 15% off 3 or more fixed-price placements; agencies receive 15% commission. One discount per booking, the best one for you. Minimum booking $100.
Apply to advertise
Two minutes. You see an indicative price as you fill it in, and we reply with a final quote within one business day. Nothing is charged now.
Questions
Is my ad clearly labelled?
Yes. Every ad carries a Sponsored label in the shopper's language, and it opens your page in a new tab.
Does advertising change your price ranking?
No. The comparison is always ordered by price and the cheapest-store badge is never for sale. Sponsored placements sit beside the results.
How are clicks and impressions counted?
An impression counts when at least half of the ad is on screen for one second. One click per shopper per campaign per day is billable. Bots, automated browsers, our own tests and replays are filtered out and shown in your report as filtered traffic.
What happens to credit I do not use?
You only use click and display credit when a real shopper sees or clicks your ad. Credit you have not used carries over to the next month, and we refund it when your booking ends if you ask.
Which countries can I target?
Any country, or a whole tier. Every click or impression is priced at the tier of the shopper's country, so the same budget goes further in Tier 2 and Tier 3 markets.
How do I pay?
By invoice. Packages are paid at booking; pay-per-result campaigns are invoiced on delivery and never above your cap. Bank transfer is the default; ask us about other methods.
Can I cancel?
Monthly packages run month to month. Tell us before the next month starts and nothing more is billed.
Are shoppers tracked for ads?
No. Ads are chosen by the page and the shopper's country only: there are no ad profiles and nothing is stored on the shopper's device for advertising. Counting uses anonymous signals that are deleted after two days.
Something else? Email [email protected].