For advertisers

Media kit

The FASHION DEALS advertiser media kit: the company, the catalogue, audience and markets, every placement including Catwalk Promote, packages, indicative rates and specifications. Updated from live site data on 11 November 2026.

FASHION DEALSAdvertiser Media Kit

Edition November 2026

Where the decision
to buy is made.

Partnership opportunities for fashion houses, retailers and brands on the price-comparison platform built for the considered purchase: compare, try on, walk the runway, choose a store.

Pieces listed
255,627
Stores
2,479
Brands
3,760
Currencies
31
A look on the FASHION DEALS Catwalk runway
The CatwalkEvery look on our runway is a real product at its best current price.

Contents

In this edition

  1. 01The company03
  2. 02Scale of the catalogue04
  3. 03One piece, many prices05
  4. 04Audience and markets06
  5. 05Inventory: on-site placements07
  6. 06Inventory: Catwalk Promote08
  7. 07Inventory: editorial and sponsorships09
  8. 08Partnership packages10
  9. 09Rate card11
  10. 10Formats and specifications12
  11. 11Campaign process and measurement13
  12. 12Contact and legal14

A note to our partners

“A shopper on FASHION DEALS has already chosen the piece. The only question left is where to buy it.”

We built FASHION DEALS for the moment that matters most in fashion retail: the minutes before checkout, when a shopper compares what every store charges, sees the piece on themselves and decides. Our comparison is always ranked by price, and that ranking is never for sale. What we offer partners is presence in that moment: clearly labelled, carefully placed and measured to the standard of the industry.

This edition introduces Catwalk Promote, which places a brand's own dress or product on our shoppable runway, alongside our established placements, editorial partnerships and packages.

FASHION DEALSPartnerships

FASHION DEALSContentsMedia Kit 2026/2702/14

01The company

A price-comparison house for fashion, built with an editor's eye.

FASHION DEALS compares the prices of the same designer and premium pieces across stores worldwide and shows the shopper, in their own currency, where each one costs least.

Around that comparison we have built the tools a modern shopper expects from a luxury destination: AI try-on, a personal wardrobe, a shoppable runway and an edited magazine. Every one of them ends in the same place: a decision about which store to buy from.

  1. I

    Compare

    The same piece at every store, converted to the shopper's currency, with delivery and returns side by side.

  2. II

    Try on

    Shoppers upload one photo and see a piece on themselves before they choose where to buy.

  3. III

    Catwalk

    A shoppable runway of walk videos. Every look is a real product at its best current price.

  4. IV

    Wardrobe

    Saved pieces and outfits, with alerts when a price drops at any store.

  5. V

    Magazine

    Edited stories and looks, each piece shoppable at the best price we can find.

  • The ranking is never for sale.Results are ordered by price. Sponsored placements sit beside them and never move them.
  • Every ad is labelled.A Sponsored label in the shopper's language, on every format we sell.
  • You pay for delivery.Viewable impressions and filtered clicks only. Spend stops at your cap.
FASHION DEALSThe companyMedia Kit 2026/2703/14

02Scale of the catalogue

Breadth that brings shoppers back.

255,627
Pieces listed

from 2,479 stores

86,335
Compared across stores

236,245 live offers

3,760
Brands

2,132 with multi-store prices

4,164
Luxury pieces compared

designer and luxury houses

9.5%
Median price gap

between the cheapest and the dearest store

31
Currencies read

65 categories, 6 departments

Catalogue by department

  • Women90,40035%
  • Men49,82019%
  • Bags and accessories42,34517%
  • Shoes35,86514%
  • Kids35,55614%
  • Beauty1,6411%

Counted from the live catalogue on 11 November 2026. Prices come from each store's public product feed and are refreshed through the day. Figures in this kit update automatically with every edition.

FASHION DEALSScaleMedia Kit 2026/2704/14

03One piece, many prices

One piece. Eleven stores. $417 apart.

Our shoppers arrive with a piece already in mind. That is what makes a placement here different: it reaches people at the point of choosing a store, not at the start of a search.

From the live comparison, 11 November 2026

MonclerMaya hooded down jacket

  1. $1,750Farfetch
  2. $1,8744 stores
  3. $1,973Bobobobo
  4. $1,995Hirshleifers
  5. $2,062detail-online-store
  6. $2,1642 stores
  7. $2,167MINOX Boutique
11 authorised stores, 7 different prices, a 19% difference between the cheapest and the dearest. Prices converted to US dollars at the day's rate.

The shopper's path, and where your brand appears

  1. 01DiscoverA piece from the magazine, the Catwalk or search.
  2. 02CompareEvery store, every price, one screen.
  3. 03Try onThe piece on their own photo.
  4. 04ChooseA click through to the chosen store.
FASHION DEALSShopper intentMedia Kit 2026/2705/14

04Audience and markets

Shoppers in the moment of choice.

  • IntentShoppers who already have a piece in mind and are choosing where to buy.
  • CategoryDesigner, contemporary and premium fashion, shoes, bags and accessories.
  • ReachInternational by design: prices read in 31 currencies and shown in the shopper's own.
  • DevicePhone, tablet and desktop, with every format built for all three.
370
Price comparisons opened

First-party analytics, last 30 days to 11 November 2026. Bots, crawlers and internal traffic excluded.

Where our rated stores are based

  • United States63
  • Italy25
  • United Kingdom20
  • France10
  • Australia9
  • Germany8
  • Canada7
  • United Arab Emirates7

228 rated stores in the store directory, from 19 countries; 2,479 stores in the catalogue overall.

Market tiers

  • 100%
    Tier 1

    United States, United Kingdom, Canada, Australia, New Zealand, Ireland, Germany, Austria, Switzerland, Benelux and the Nordics

  • 70%
    Tier 2

    France, Italy, Spain and the rest of the EU, the Gulf (UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman), Japan, South Korea, Singapore, Hong Kong, Taiwan, Israel

  • 30%
    Tier 3

    All other countries, including Latin America, South and Southeast Asia, Africa, Turkey and Eastern Europe outside the EU

Each click or impression is priced at the tier of the shopper's country. Target one country, a region or the world.

FASHION DEALSAudienceMedia Kit 2026/2706/14

05Inventory: on-site placements

Native placements, beside the comparison.

Real pages of the live site with an example ad in place. Every placement carries a Sponsored label, opens your page in a new tab and is served below the first screen, so it never pushes aside what the shopper came to read.

Sponsored product card on FASHION DEALS, example placement

I

Sponsored product card

Shop and category grids on phone, tablet and desktop

Your product as a native card among the results, labelled Sponsored. Shoppers tap through to your product page.

$0.35per click, Tier 1
Category banner on FASHION DEALS, example placement

II

Category banner

A full-width row inside the department or category you choose

A wide banner with your image, headline and button, shown only to shoppers browsing that category.

$8CPM, Tier 1
Home page feature on FASHION DEALS, example placement

III

Home page feature

A sponsored row on the home page, below the first screen

Your banner or product card on our busiest page.

$10CPM, Tier 1
Magazine sponsored card on FASHION DEALS, example placement

IV

Magazine sponsored card

Inside the FASHION DEALS magazine

A card in the magazine's story feed, next to our editors' picks.

$6CPM, Tier 1
FASHION DEALSInventoryMedia Kit 2026/2707/14

06New in this edition · Catwalk Promote

Put your piece on the runway.

The FASHION DEALS Catwalk is a shoppable runway: every look that walks is a real product at its best current price. Catwalk Promote lets a brand or store place its own dress or product in the show, as a media placement and a catalogue promotion in one.

Single look

Catwalk runway feature

Your dress or product produced as a runway walk from your product photography and shown in the Catwalk rotation, labelled Sponsored, with a Shop this look link to your store.

$390per look per week

Collection

Catwalk collection promote

Up to five looks from one collection walked on the runway for four weeks, the opening slot of the show once a week and a Promoted badge on those products in the catalogue.

$1,450per month
  1. 01Choose the pieceA dress, a suit or a whole look already sold in your store.
  2. 02We produce the walkA runway video created from your product photography, approved by you before it runs.
  3. 03It walks, it sellsShown in the Catwalk rotation with a Shop this look link to your store and a Sponsored label.
A look walking the FASHION DEALS Catwalk runway
A look walking the FASHION DEALS Catwalk runway
A look walking the FASHION DEALS Catwalk runway
A look walking the FASHION DEALS Catwalk runway
A look walking the FASHION DEALS Catwalk runway
FASHION DEALSCatwalk PromoteMedia Kit 2026/2708/14

07Inventory: editorial and sponsorships

Stories, sponsorships and the store directory.

The FASHION DEALS magazine
The magazine: edited stories built from pieces in the catalogue.
The FASHION DEALS store directory
The store directory, with featured and premium rows.
  • Magazine feature

    A styled story about your brand or collection, written by our editors, with try-on links. Clearly labelled as a paid partnership.

    FASHION DEALS magazine, permanent

    $250per article
  • Style of the Week sponsor

    The week's styling story is presented by your brand, with your logo and pieces from your store.

    Magazine, home page mention and that week's newsletter

    $150per week
  • Newsletter slot

    A featured slot with image, two lines and a link. The price stays at $50 until the list passes 5,000 subscribers.

    The Edit, our price-drop newsletter

    $50per issue
  • Try-on spotlight

    Your pieces offered as suggested looks in the try-on wardrobe, labelled Sponsored.

    The AI try-on wardrobe

    $150per month
  • Department takeover

    Only your ads in that department's sponsored cards and banner for the week.

    Every sponsored slot in one department (for example women's shoes)

    $290per week
  • Premium featured store

    The largest card at the top of the store directory, with your logo, tagline and button.

    Stores and Brands pages, top row

    $99per month
  • Featured store listing

    Your store card with logo, tagline and link, in the featured row of our store directory.

    Stores and Brands pages, featured row

    $49per month
FASHION DEALSInventoryMedia Kit 2026/2709/14

08Partnership packages

Four ways to partner.

Monthly and prepaid; cancel at the end of any month. You only use click and display credit when a real shopper sees or clicks your ad. Credit you have not used carries over to the next month, and we refund it when your booking ends if you ask.

I

Starter

Independent stores trying paid placement for the first time

$150per month · indicative

  • $125 click credit for sponsored product cards
  • Featured store listing
  • Up to 5 target countries
  • Private live report

Value at list rates $174

Founding offer: $105 for the first month

II

Most chosen

Growth

Stores that want steady clicks plus a place in the store directory

$450per month · indicative

  • $300 click credit for sponsored product cards
  • $100 display credit for category banners
  • Premium featured store
  • 1 newsletter slot
  • Any countries

Value at list rates $549

Founding offer: $315 for the first month

III

Premium

Brands launching a collection across several markets

$1,200per month · indicative

  • $700 click credit for sponsored product cards
  • $250 display credit on the home page
  • Magazine feature
  • Premium featured store
  • 2 newsletter slots
  • Try-on spotlight
  • One week on the Catwalk runway

Value at list rates $1,939

Founding offer: $840 for the first month

IV

Brand Takeover

One brand owning a whole department for a month

$2,400per month · indicative

  • 4-week department takeover
  • $800 click credit for sponsored product cards
  • $300 display credit on the home page
  • Style of the Week sponsor
  • Magazine feature
  • 2 newsletter slots
  • Try-on spotlight
  • Premium featured store
  • Catwalk collection promote

Value at list rates $4,459

Founding offer: $1,680 for the first month

Founding advertiser offer. 30% off your first booking (up to 3 months) when you book by 31 January 2027, and today's rates stay fixed for you for 6 months.

FASHION DEALSPackagesMedia Kit 2026/2710/14

09Rate card · indicative

Performance media

PlacementModelTier 1100%Tier 270%Tier 330%
Sponsored product cardShop and category grids on phone, tablet and desktopCPC$0.35$0.24$0.10
Category bannerA full-width row inside the department or category you chooseCPM$8.00$5.60$2.40
Home page featureA sponsored row on the home page, below the first screenCPM$10.00$7.00$3.00
Magazine sponsored cardInside the FASHION DEALS magazineCPM$6.00$4.20$1.80

CPC: per valid, de-duplicated click. CPM: per 1,000 viewable impressions (50% of the ad on screen for one second). Each event is priced at the tier of the shopper's country.

Terms

  • 10% off three months paid upfront; 20% off six months.
  • 15% off three or more fixed-price placements booked together.
  • Agencies receive 15% commission.
  • One discount per booking: the best one for you.
  • Minimum booking $100; minimum media budget $50 a month.
  • All rates in US dollars, excluding applicable taxes.

Fixed-price placements

Featured store listing$49per month
Premium featured store$99per month
Magazine feature$250per article
Newsletter slot$50per issue
Style of the Week sponsor$150per week
Try-on spotlight$150per month
Catwalk runway feature$390per look per week
Catwalk collection promote$1,450per month
Department takeover$290per week
FASHION DEALSRate cardMedia Kit 2026/2711/14

10Formats and specifications

Creative specifications

FormatAssetDimensions and filesCopyLead time
Sponsored product cardProduct image800 × 1000 px minimum, 4:5, JPEG or WebP, product on a plain backgroundTitle up to 80 characters2 business days
Category banner and home featureBanner image1600 × 900 px minimum, 16:9, no text set into the imageHeadline 80, second line 140, button 24 characters2 business days
Magazine sponsored cardCard image1200 × 1500 px, 4:5Headline 80, standfirst 140 characters2 business days
Catwalk runway featureProduct photographyAt least 3 images (front, back, detail), 1500 px long edge, plain background; delivered as a 9:16 runway walkProduct link and name5 business days, one round of approval
Magazine featureBrief and imagery6 to 10 images, 2000 px long edge; written by our editors800 to 1,200 words, labelled Paid partnership10 business days
Newsletter slotImage1200 × 800 px, 3:2Headline 60 characters, two lines of copy, one linkBooked 7 days before the issue
Store listingLogoSVG, or PNG 512 px on transparent backgroundTagline up to 60 characters1 business day

Standards

  • Landing pages on your own https domain; we add UTM tags so traffic appears in your analytics.
  • Genuine retailers and brands only: authorised stock, published company details and a returns policy.
  • No ad profiles: ads follow the page and the shopper's country. Counting uses anonymous signals deleted after two days.
  • We may decline or ask to amend creative that is misleading or does not match the product page.
FASHION DEALSSpecificationsMedia Kit 2026/2712/14

11Campaign process and measurement

From application to live report, in days.

  1. 01

    Apply

    Your store, markets and budget at fashiondeals.ai/advertise, with an indicative price as you type.

  2. 02

    Confirm

    A final proposal within one business day, and a check that your store meets our listing standards.

  3. 03

    Create

    Send your assets, or we build the card from products already in our catalogue.

  4. 04

    Launch

    Your campaign runs on your dates, in your countries, paced evenly, and stops at your cap.

  5. 05

    Measure

    A private live report: impressions, clicks, spend and filtered traffic by day, country and placement.

  6. 06

    Invoice

    Packages are invoiced at booking. Performance media on delivery, never above the cap.

How we count

  • Viewable impressions onlyAt least half of the ad on screen for one second, the IAB and MRC display standard.
  • Bots filteredCrawlers, automated browsers and our own test traffic never count and never cost you.
  • Clicks de-duplicatedOne billable click per visitor, per campaign, per day. Replays are rejected.
  • Your cap is the limitSpend stops at your budget; any small over-delivery is free.
FASHION DEALSProcessMedia Kit 2026/2713/14
FASHION DEALS

Begin a partnership.

Apply in two minutes and see an indicative price as you type. Our partnerships team confirms every proposal within one business day.

Partnerships
[email protected]
This edition
11 November 2026
A look on the FASHION DEALS Catwalk runway