Contemporary · United Kingdom

ASOS

asos.com

ContemporaryUnited KingdomStore profile only: score excludes price#66 of 77 big storesRank #141 of 157Weak · 2.0/5

ASOS is a contemporary multi-brand retailer based in London, UK, founded in 2000. Reputation score 41/100 (weak).

41
Store profile only: score excludes price. ASOS is not part of our live price comparison, so we have no price or product statistics for it. Its score uses only the shopper facts below (reviews, delivery, duties, returns, authenticity, payment), re-weighted to 100%, and is not a like-for-like comparison with stores that have price data.

What shoppers should know.

Terms read from the store’s own pages and public review profiles; each fact shows its source and the date we checked it (latest check 2026-11-02). “Not stated by store” means we did not find it on the store’s own pages; we never guess.

28-day returnsFree-shipping thresholdBNPL: Klarna1.6★ from 192,273 reviews
Delivery timesUAE (checked 2 Nov 2026): Standard delivered on or before 10 Nov; Express on or before 6 Nov

Source · checked 2026-11-02

Shipping cost & free-shipping thresholdASOS Premier: free standard delivery on all orders and free next-day over £15

Source · checked 2026-10-27

Duties & taxesPaid by the buyer on delivery (DAP): Shown for UAE destination: ASOS covers import VAT; customer liable for other duties and taxes

Source · checked 2026-11-02

Return window28 days — 28 days from delivery; UK returns free for account holders (guest checkout deducts £3.95); most international destinations charge return postage and duties

Source · checked 2026-10-27

Buy now, pay laterKlarna

Source · checked 2026-10-27

Public review rating1.6 / 5

192,273 reviews on Trustpilot, checked 2026-10-27

Not stated by store

Express delivery · Ships to · Return cost · Return method · Refund timing & type · Authenticity · Payment options · Price match / adjustment · Customer service · Loyalty / first-order offer · Packaging & gifting · Sustainability

We looked for these on the store’s own pages and did not find them, or the store blocks automated reading. We only show terms we have read, with the source; we never guess.

About the company.

HeadquartersLondon, UK
Founded2000
OwnershipASOS plc (LSE-listed)

Source

Score breakdown.

Weights: reviews 30%, price 20%, delivery 10%, duties 10%, returns 15%, authenticity 10%, payment 5%. Price needs our own comparison data, so it is left out for this store and the rest re-weighted to 100%. Full methodology.

ReviewsPrice n/aDeliveryDuties n/aReturnsAuthenticity n/aPayment n/a
Reviews 30%15

1.6/5 across 192,273 public reviews (count-weighted, smoothed toward 3.5 for small samples)

Pricen/a

Needs our own comparison data: not yet in our comparison, excluded and re-weighted.

Delivery 10%55

free-shipping terms published; ships internationally

Dutiesn/a

No sourced data yet; excluded from the score.

Returns 15%68

28-day window; returns cost: not stated

Authenticityn/a

No sourced data yet; excluded from the score.

Paymentn/a

No sourced data yet; excluded from the score.

The summary.

Written automatically from the facts on this page only; nothing else is added.

Pros

  • Buy now, pay later: Klarna

Cons

  • Weak public reviews: 1.6/5 from 192,273 Trustpilot reviews

Public reviews.

Ratings and counts as found on public review platforms on the date shown. They change daily and are the platforms’ own figures, not ours.

1.6
192,273 reviews
Trustpilot

3,887 reviews in last 12 months · checked 2026-10-27 · Open profile

Sources & check dates.

Public pages we read. Nothing on this page is estimated.